Shoot United

Shoot United came to play offense, not defense. That’s exactly how we built their brand. At Rusted Rooster, we helped craft a fresh voice for the shooting sports community. One that feels inclusive, confident, and unapologetically modern. This wasn’t about the old playbook; it was about building a movement that welcomes newcomers, changes perceptions, and celebrates a lifestyle built around responsibility, skill, and community. Through cinematic storytelling, bold creative, and a digital-first strategy, we helped Shoot United show the world that shooting sports are about more than hitting a target—they’re about belonging. Real stories. Real people. Real impact.