Keefer Brothers: Wilder Minds Podcast

Wilder Minds isn’t just another podcast—it’s a campfire conversation for a different breed of thinker. When the Keefer Brothers came to us with the idea, we knew this wasn’t about hitting record and hoping for the best. It was about building a brand that lives at the intersection of wild places and wilder thoughts. At Rusted Rooster, we helped craft Wilder Minds into a storytelling platform that feels raw, real, and relentlessly curious—where the outdoors isn’t just a backdrop, it’s part of the DNA. From set design to sound production, from episode strategy to audience growth, we built something that doesn’t just talk to the outdoor community—it invites them to think deeper, live louder, and chase a little more wild in their own lives.